MANIFESTO

The why, the how and the what of

KE

2

GAMES.

INTRO

Chapter I – The Why

The reasons why

KE

2

GAMES

has been created and its purpose.

  • KE2 Games aims at being an example in the videogame industry, caring about financial success, needed to achieve the desired quality, and videogame success. KE2 Games is aware other companies’ behavior in the current industry but does not share the same view. Such, is the reason why KE2 Games wants to demonstrate to the industry how a balance can be obtained, between passion and business.
    • KE2 Games rejects the business model of pay to win, freemium, skin market, loot boxes and everything sold to the player for the mere purpose of gaining money and not enhancing their experiences.
    • Nonetheless, KE2 Games acknowledges that a business model and a high income are required to grant the quality and the technology KE2 Games wants for its games.
  • KE2 Games is a company driven by the ambition of forever shaping the videogame industry. This ambition is fueled by the need for a change of the stagnant state the Industry is currently in. KE2 Games aims at being one of the first companies to lead the videogame industry into a new golden era.
    • The Golden Era KE2 Games strives for, is an era where the players are not misled, an era where there is transparency between the company and the players, to avoid incomprehension.
  • KE2 Games’ view on videogames Is that they are built for the players and for the players only. Therefore, KE2 Games aims at creating deep and meaningful experiences that can inspire the players to be ruminative and change for the better. Giving this value and motivating the player to think about the experience they just had is the ultimate goal of KE2 Games.
    • KE2 Games aims at giving a value to videogames and redeeming the industry from the ill-fated reputation it had over the years.

Chapter II – The How

How

KE

2

GAMES

plans to achieve its goals.

  • KE2 Games believes in young talented individuals to be the driving force to achieve its goals, as they bring new, fresh ideas and views into an ever-changing industry that evolves faster than its members.
    • Because of this, KE2 Games will put effort into the search for young talents that will shape the future of the videogame industry.
  • KE2 Games considers the player’s experience as top priority when designing and developing games.
    • Because of this, KE2 Games will always welcome the players’ opinions and will always take them into consideration.
  • KE2 Games aims at creating a sustainable business that can back up the creation of top-quality videogames.
  • KE2 Games believes in quality over quantity, therefore prioritizing the quality and depth of a game instead of its length and width.

Chapter III – The What

What

KE

2

GAMES

plans to achieve.

  • KE2 Games aims at creating and selling top quality videogames that will shape the industry's future.
  • KE2 Games believes that the best way to achieve its goals is through the creation of interconnected systems. Building a playground for the player.
  • KE2 Games is aware of the mass’ current view over videogames and it aims at changing it giving social value to the games KE2 Games creates.

    • By doing so, KE2 Games rejects “politically correct” in favor of controversial and delicate, but meaningful topics that can have an impact on the world.

    • KE2 Games will, however, regard those delicate topics respecting everyone and every possible view, hoping to stimulate the player’s own critical thinking on the subject.

    • Therefore, KE2 Games firmly believes that videogames are the eight art, and to be recognized as such they need the depth other arts have.

Chapter V – Values

What

KE

2

GAMES

strives for.

  • Loyalty. KE2 Games value greatly the loyalty of its members. Loyalty is measured on the dedication and the adherence to KE2’s vision.
  • Employees first. KE2 Games does not believe in crunches and exploitation of its employees, valuing one’s own health over the work they need to do.
    • KE2 Games believes that a happy employee is an efficient employee.

  • Honesty. Transparency is the key to comprehension. Being honest with the players and theinvestors Is an absolute necessity for greater cooperation.

  • Meritocracy. Nothing is granted, all is earned. KE2 Gamesaims at creating a space where hard work pays off.
    • Although KE2 Games does not encourage the employees to work more than they feel comfortable with and are paid for.